No artificial colours, preservative or flavourings
WHAT IT REALLY MEANS Food Standards Agency You're out shopping and see a label with no artificial colours or preservatives on it. Normally that would seem a good thing, however it's not really especially if you are vegetarian or vegan. I don't like labelling myself, but you could call me a lactose and gluten intolerant pescatarian. As someone with IBS, I believe its really important to know what's in your food. You can never be sure what can cause a flare up. A food that is a trigger might not be obvious because it's listed under a E number. No artificial - means they only use ingredients present or from nature and that they are not produced by chemicals. All products found in nature includes animals, insects, mineral, as well as plants. Some are named on the label, others only appear as an E numbers . E numbers are not all chemical based. The E number system is just a method of classification...